A Customer Relationship Management (CRM) tool is a software application that helps businesses manage and track their interactions with customers and potential customers. In the real estate industry, a CRM can be used to manage a variety of tasks, including lead generation, contact management, deal tracking, and marketing automation.
A real estate CRM can help businesses improve their efficiency and productivity by automating many of the tasks that are traditionally done manually. For example, a CRM can automatically capture and store leads from websites, track the progress of deals, and send out marketing emails. This can free up agents to focus on more important tasks, such as building relationships with clients and generating new leads.